01
Find your niche & winning products
Where to find product ideas, how to spot trends early and how to check real demand before you spend money on stock.
Digital eBook · Instant download
The complete merch playbook
The step-by-step guide to building, launching and scaling a profitable merch brand, from your very first product idea to a brand that sells every day.
- Find products people actually want to buy
- Build a Shopify store that looks premium and converts
- Ship orders smoothly and price for real profit
$149.00
Secure checkout
Instant digital download
Read on any device
Product research
Branding
Suppliers
Store setup
Pricing & profit
Shipping
Launch
Marketing
What's inside
Everything you need to launch
Eight focused chapters that take you through the whole journey, in the order you'll actually do it.
02
Build a brand people remember
Name, logo, colours and a story that make your merch feel like a movement, not just another T-shirt.
03
Source products & suppliers
Print-on-demand vs bulk orders, choosing the right blanks, ordering samples and keeping quality consistent.
04
Build your Shopify store
Set up a store that looks premium and converts: theme, product pages, photos, trust signals and the apps you actually need.
05
Pricing & profit
Work out your real costs, set prices with healthy margins and know your break-even point before you launch.
06
Shipping & fulfilment
Automate fulfilment, set shipping rates, handle international orders, packaging and returns without the headaches.
07
Launch your first drop
Build hype before launch day, grow an email list and plan a drop that gets people waiting to buy.
08
Marketing & scaling
Content, creators, ads and repeat customers: the systems that turn one drop into a growing brand.
Who it's for
Built for builders
Creators & artists
Turn your audience, art or community into merch people are proud to wear.
First-time founders
No experience needed. Follow the steps from zero to your first launch.
Stores already selling
Tighten your margins, shipping and marketing so every order is worth more.
Know your numbers
Price for profit, not just sales
Most new brands lose money without knowing it. The playbook shows you how to work out every cost before you launch, so each order actually puts money in your pocket.
- The simple pricing formula for merch
- Hidden costs most beginners forget
- When free shipping helps and when it hurts
- How to raise margins as you grow
Example: one hoodie order
Example
- Selling price
- $45.00
- Product cost (blank + print)
- − $16.00
- Shipping
- − $6.00
- Payment & app fees
- − $3.00
Profit per order
$20.00
44%margin
Illustrative example only. Your costs depend on your products, suppliers and shipping zones.
The roadmap
From idea to first sale
A clear path, so you always know what to do next.
-
1
Phase 1
Find
Pick your niche and validate products people want.
-
2
Phase 2
Build
Design your brand, source products and set up your store.
-
3
Phase 3
Launch
Drop your first collection to an audience that's ready.
-
4
Phase 4
Scale
Grow with content, ads and customers who come back.
Questions
Before you buy
Everything you need to know about the playbook.
Is this a physical book?
No. The Merch Playbook is a digital eBook. Nothing is shipped, so there's no waiting and no shipping cost.
How do I get it after I buy?
Right after your payment is confirmed you'll get an email with your download link.
Do I need any experience?
No. It starts from zero and explains every step in plain language. If you already sell, skip straight to the chapters you need.
Can I read it on my phone?
Yes. It works on phone, tablet and computer.
I have another question
We're happy to help. Contact us and we'll get back to you.
Your brand starts today
Get the full playbook instantly and start building the merch brand you keep thinking about.
$149.00
The Complete Merch Playbook: The Ulti...
$149.00